When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...
Philip Kotler's four P's of marketing—Product, Price, Place, and Promotion—have long been foundational, but he recently introduced a fifth P: Purpose. Purpose-driven branding can backfire if not ...
Philip Kotler (born 1931 in Chicago, Illinois) is currently the SC Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the ...
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