A beauty expert has revealed how you are actually supposed to use those paper perfume testers at popular stores like Sephora - leaving the internet stunned with the correct technique. The tip was ...

Coty Inc. COTY is undertaking robust innovations to drive growth. The company stated that it will introduce a digitally-enabled touch-less fragrance tester to be used at beauty retailers in the next ...

Coty plans to roll out a touch-less fragrance tester in the next year as retailers re-open post-pandemic with a new sensitivity to consumers’ apprehensions about public product sampling. “With the ...

Opinions expressed by Entrepreneur contributors are their own. Sephora is removing all perfumes from the sales floor to stop in-store theft. The multinational makeup retailer is known for its ...