When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

Sixth City Marketing marked its 15th anniversary in December 2025. Sixth City Marketing Celebrates 15 Years of Business Sixth ...

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...