Data management software company Formstack debuted new integrations with Act-On and Pardot that enable users to incorporate Formstack’s form-building capabilities into their automated lead nurturing ...

Who says marketing automation solutions are only for large organizations? Pardot aims their cloud-based solution at the needs of the SMB market and the functionality just became a bit easier to use.

Pardot’s webinar integration is designed to enable marketers to register prospects for WebEx, ReadyTalk and GoToWebinar events from Pardot forms via completion actions. Marketers also can display ...

6sense, providers of an account-based orchestration platform powered by artificial intelligence, has extended its relationship with Salesforce.com to create an integration with Pardot, Salesforce's ...

We pit two top marketing automation tools against one another to determine who deserves to be named best-in-class. However, these two titans aren't interchangeable. There are very specific differences ...

ExactTarget Acquires Pardot, Announces Vision to 'Redefine Marketing Automation' Acquisition Extends ExactTarget's Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross ...

The ExactTarget/Pardot deal is the second-largest Salesforce acquisition to date — and the largest until 2016 when Salesforce acquired DemandWare. Full disclosure: I was Head of Marketing at Pardot at ...