Parallel Power This points to one of the simplest and easiest tricks to help you say things with more impact: Recast the flow of your words into repeating patterns. Create a prime and a follow-up (or ...

I love being a copy editor because I like thinking about grammar, to catch other people’s errors and having an excuse to get Urbann Turbann regularly after a shift. Wait. There’s something wrong with ...

Faulty parallels come up in my editing work all the time, but I have yet to see a better example than a line from the movie “Rain Man.” In the 1988 film, Raymond, an autistic savant played by Dustin ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.