The beauty industry is getting a much-needed makeover as Estée Lauder becomes the next major beauty retailer to commit to going green. Recently, in celebration of Earth Day, the company shared an ...
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Packaging at the point of decision
A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging often speaks louder than advertising, price promotions or brand heritage. Colour, ...
Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...
Those recovering from addiction have a difficult time finding stable employment and keeping it. Apricity Contract Packaging offers “a safe environment” – one where every person is ...
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Legal risks hidden in packaging art
Every visual element on a pack, from icons and imagery to typography and colour cues, has legal implications that extend beyond branding.
Legacy Pharmaceutical Packaging has scored a new plant near its home base in St. Louis to beef up its packaging and logistics capabilities and eventually accommodate some new manufacturing lines it ...
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