We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from ...

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being ...

Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the PPC keyword research process. Taking these tools for a whirl may just help ...

LOS ALTOS, Calif., Aug. 05, 2020 (GLOBE NEWSWIRE) -- Powerful search engine marketing in 2020 has expanded far beyond running simple Google Ads against a set of keywords. Pay-per-click (PPC) marketing ...

The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own ...

SEO experts looking for new advertising opportunities might want to look to Google's Search-based Keyword Tool, which helps you gain a better sense of what your potential customers are searching for ...

Want to better manage your paid search campaigns and clients? These 10 tools that have nothing to do with PPC can help boost your efficiency. Whether you’ve been doing paid search for a year, or for ...

If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC ...

I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser.