PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We discuss PPC campaigns quite often ...

Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the PPC keyword research process. Taking these tools for a whirl may just help ...

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

At the centre of Pay Per Click (PPC) marketing sits keyword research. The choice of keywords greatly influences the effectiveness of a PPC Campaign. How effectively you use your words will determine ...

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

Despite portentous messages from industry skeptics, in my experience, SEO is not dead and keyword research is still as important as ever. While I’d argue that the industry has adopted a topic-driven ...

As spring rapidly approaches, there’s no better way to kick off the season than by performing a thorough PPC spring cleaning. By going back to your accounts, searching terms and lists, and sorting out ...

Ladies and gentlemen, it’s time to go negative. (And, no, I’m not referring to this year’s presidential race). I’m talking about negative keywords: those words and phrases that are essential to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...