Search Engine Land » SEO, PPC & AIO Guides » PPC tracking for beginners: how to track clicks & conversions Share Pay-per-click (PPC) tracking helps you understand and measure the performance of your ...
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful ...
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...
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Key PPC ad strategies for home services
Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool ...
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