For 22 years, I was the principal salesperson for the agency I founded. I focused primarily on building a sales pipeline via inbound marketing, as I personally despised outbound sales. Three years ago ...

Outbound sales are easily defined in contrast with their counterpart, inbound sales. Inbound sales are described as having the client call you. This call is inbound. For instance, a client reads an ...

Truth be told, there’s recently been an obsession with inbound marketing, and sure, for good reason. Inbound marketing works. It involves attracting customers and leads through content creation, ...

Inflation, recession fears, supply shocks and consumer demand shifts—these economic headwinds have become front-and-center concerns for companies as they begin tightening their belts and slashing ...

Telnyx, the full-stack communications platform powering global connectivity and Voice AI, today announced a partnership with 2X Solutions , a leader in outbound voice automation and conversational AI.

Trust is earned, not automated. No script, tool or template can replace a credible voice. But there is a reward for those who ...

Imagine you’re trying to guide people into a showroom with a display of your products. You can do it from the inside—standing at the door with a flashy sign and ...

In outbound prospecting, the sales reps contact leads, rather than wait for the leads to come to them (i.e., inbound prospecting). A common misunderstanding is to equate outbound sales with cold ...