In the tide of digital transformation, the demand for customer management in enterprises is becoming increasingly refined.

SugarCRM is hedging its bets that corporations are sick of paying high licensing fees for CRM software. The 5-month-old Cupertino, Calif., company last week announced a new version of its freely ...

CRM software transforms scattered customer data into structured insights that drive business growth. From automating ...

Courtney Reilly-Larke is the deputy editor of Forbes Advisor Canada. Previously, she was the associate editor of personal finance at MoneySense. She was also managing editor of Best Health Magazine ...

The open source community can’t provide a drop-in replacement for expensive, high-end CRM applications from the likes of Salesforce.com or Siebel just yet. Still, you might be surprised at the level ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...