For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...
As Nike Inc. (NYSE: NKE) prepares to report second-quarter fiscal 2026 earnings on Dec. 18, CEO Elliott Hill has cautioned that the “journey back to greatness” will not be linear, a sentiment ...
NIKE Inc.’s NKE first-quarter fiscal 2026 results show a company fighting through margin pressure while doubling down on its transformation agenda. The sportswear giant’s “Win Now” actions, focused on ...