The NBA legend has been a Buckeyes fan since he was a child and was in attendance.. The Ohio State Buckeyes came out victorious on Monday night, capturing their first national title since 2014, when ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

With an estimated net worth of $1.2 billion, LeBron James has made many sound financial decisions throughout his life. James has won four NBA titles and four Most Valuable Player awards since he was ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...