At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

The Galaxy S25 still starts at $799/£799 for the basic 6.2-inch model, or $999/£999 for the Galaxy S25 Plus. The Galaxy S25 Ultra meanwhile starts at $1,299/£1,249. All of the S25 models are up for pre-orders from today (January 22nd) and on regular sale from February 7th, in about two and a half weeks' time from the reveal date.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.