First, TikToker Leanne highlights Ulta’s new Lash Obsession kit. Anyone trying to figure out what mascara works best for them needs to grab this one. Because it has nine popular mascara brands—which ...

I'm From, Fwee, Mixsoon, VT Cosmetics, Some By Mi, Sungboon Editor, Tirtir and others are game-changing formulas that deliver ...

In partnership with Ulta, K-Beauty World is a new discovery platform that is making K-beauty accessible to all ages, budgets ...

Ulta Shoppers are Ecstatic Over This Netflix Star’s New Hair Care Line originally appeared on Parade. Parade aims to feature ...

The hair brand, which boasts body and fragrance expansions, will launch at 800 Ulta doors and online on Aug. 24.

Ulta’s BOGO event is officially back, and it’s even better this time around. Now through August 8, shoppers can stock up on ...

Shakira has everything you need for the ultimate hair care routine at Ulta. Here are the 13 new products from her collection ...

A deal with K-Beauty World will bring eight brands to the retailer’s stores and website this summer as it looks to add ...

Ulta Beauty's Spring Haul Sale is live through April 5 and features discounts on popular beauty brands. Shoppers can find deals on skincare, makeup, hair products and more from brands like Tree ...

Residents living near the Alamo Ranch area can be among the first to experience new perks at Ulta's location at 5347 W. Loop ...

In recent months, cosmetics chain Ulta Beauty has faced competition from retail giants like Amazon, Walmart and Target, and ...