How Netflix's experimental approach to marketing tie-ins creates new opportunities for small and mid-sized brands

Netflix isn't pursuing only major brands like Coca-Cola when it partners on shows like "Stranger Things." ...

How Netflix and HBO are opening up marketing opportunities for their TV shows that usually only blockbuster movies get

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things." ...