Google has released a video tutorial in the Mobile Ads Garage series for AdMob Native Ads Express that shows publishers how to use Native Express Ad View for iOS apps. The new native mobile ad format ...

As native advertising accelerates, the terminology lags behind. “Native” as a buzzword now encompasses a wide range of solutions – leading to confusion within the industry. One debate is whether ...

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

The iOS App Store, and the subsequent rush of mobile development that followed its creation, has been around since 2008. It can no longer be said that this is a brand new space. Mobile app development ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

A new survey proves that when consumers can’t tell that an ad’s an ad, it’s bad for publishers, too. But the problem is solvable. In 2016, just 32% of Americans trust the mainstream media—down 8% ...

Sign up for The Media Today, CJR’s daily newsletter. The native-ad wars have flared up again, this time over Josh Marshall’s Talking Points Memo, the longtime ...

The Google-owned video-sharing network YouTube is rolling out a new native advertising format that places interactive "shoppable" ads into videos, similar to Google's search ads. The shoppable ads ...

eMarketer’s “Native Advertising in Western Europe: Paid Content Placements Gain Fans Throughout the Region” report found that Western Europe marketers are expected to rapidly increase spending on ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...