Between tight ad space, unreadable algorithms and random account bans, it’s getting tough for businesses that rely on Facebook advertising in 2022. All these issues are making it harder for businesses ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Brands want performant and brand-safe placements for their campaigns but don’t always seize ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...

Facebook has launched a new standard native mobile ad format. It promises to make it easier for businesses to place their ads inside third-party apps in the Facebook Audience Network, which launched ...

Native advertising is one of the Biggest New Things in that realm, but now the U.S. Federal Trade Commission (FTC) is pointing out that the genre needs to avoid being just another version of a very ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

It has become commonly accepted that content marketing represents a significant revenue opportunity for publishers. What most people don’t realize, however, is that revenue generation is a secondary ...

An icon in the shape of a lightning bolt. Impact Link Happy Weekend! Digital Media Weekender is a collection of our favorite digital media news of the week, delivered Saturday mornings exclusively to ...