Giannis Antetokounmpo keeps adding to his trophy case. The Milwaukee Bucks superstar was named the NBA Cup MVP after leading ...

Amazon has a Black Friday NBA game next ... for the Cup and what they bring to the table," Wasch said. "They are incredibly committed to continuing to grow this with us as a global sports property." ...

The OKC Thunder will face the Milwaukee Bucks in the NBA Cup championship at 7:30 p.m. Tuesday. The title game will take ...

The NBA on Tuesday unveiled a new format for the 2025 All-Star Game scheduled for Feb. 16 in San Francisco. To generate a more competitive game, this season’s All-Star Game will feature a mini ...

Giannis Antetokounmpo and Damian Lillard are rolling, and the Milwaukee Bucks have won 13 of their past 16 games.

So, it’s showing that there’s some sort of elevated interest in the Cup games,” Wasch ... competitions. The NBA sees a great opportunity to build basketball’s global reach, particularly ...

Coinciding with the Emirates NBA Cup, the Creator Cup is more than just a game — it’s a showcase ... these creators bring a global fanbase to the court, ready to deliver jaw-dropping slams ...

The biggest reason NBA commissioner Adam Silver wanted to institute the NBA Cup was to inject interest in a long, arduous 82-game season. The common refrain was that many casual league observers ...

The Bucks are +165 to win the game. The over/under is 215.5. Shai Gilgeous-Alexander is the favorite to win NBA Cup MVP at -175. Then, there’s Giannis Antetokounmpo (+200), Damian Lillard (+700 ...

The NBA In-Season Tournament semifinals ... “I'm pissed off,” Kerr said after the game. “I wanted to go to Las Vegas. We wanted to win the Cup.” ...

the NBA's head of global fan marketing. Analysts have said in the past two years that competition is more intense than usual in NBA Cup games — an encouraging sign for the league in a slower ...

“We are pacing consistent with last year and we are getting a lot of momentum overnight,” Kelly Flatow, NBA executive vice president of global events ... said after the game. “I wanted to go to Las ...