Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

Meta reports 22% YoY Q2 revenue growth, driven by ad innovations & monetization of WhatsApp and Threads. Click here to read ...

As per Meta, WhatsApp will process these payments through app stores. WhatsApp’s announcement to show ads brings it in line with Meta’s other social networking platforms, Facebook and Instagram.

Meta expects to spend between $66 billion (£50 billion) and $72 billion (£54.4 billion) in capital expenditures for 2025, with the bulk going toward infrastructure and growing technical headcount. The ...

Meta Platforms ( META -2.99%) stock has been jumping after the company reported earnings recently. It's now trading at ...

We are releasing insights from a new Meta-commissioned study by IPSOS on how our platforms are influencing the ...

Meta CEO Mark Zuckerberg said in the company's latest earnings call that AI super intelligence is a real possibility in the ...

What's in it for you If you're on Facebook, Instagram or WhatsApp, expect to see more personalized ads. The AI-driven systems allow companies to specify which users it wants to target so the AI ...

Political, electoral and social issue advertising will no longer be allowed in the bloc come October. The EU has a bolstered ...

Facebook, Instagram and WhatsApp parent company Meta Platforms has announced that starting from early October 2025, it will ...