The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ...

Google's John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, "I'm sorry to tell you, those numbers are all made up" when someone ...

A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a ...

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by ...

Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.

When it comes to search engine optimization (SEO), your website is the foundation on which all of your hard work will rest. It doesn’t matter how many keywords you add, meta descriptions you tweak, or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine optimization (SEO) and paid ads are often managed independently—split across ...