Men no longer view aesthetic treatments as vanity but as optimization, similar to fitness, grooming or skincare,” one ...

Expert attributes reduced stigma, influence of social media, and the greater importance of appearance in professional and personal life behind the surge in such procedures.

The “dad bod” era may be fading as more men turn to cosmetic procedures to restore definition workouts alone can’t achieve.

For as long as he could remember, Anthony Smith a nurse from the Midlands, had been unhappy with his appearance. He suffered from gynaecomastia or male breast enhancement, a condition suffered by ...