Over the past year, Fujifilm has been slowly trickling out information about the GFX Eterna, a cinema camera built around the same 100MP "large format" sensor (medium format in photography terms) ...

Alongside the camera, Fujifilm unveiled new GF 32-90mm T3.5 PZ OIS WR lens ($5,999.95, UK and AU pricing TBC), a dedicated cine lens with 25-71mm full-frame equivalent focal length, which is designed ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

For most people, experimentation with film photography comes in the form of the 35 mm format. Its ubiquity in snapshot ...

If you're getting into film photography and have been doing some research, you might have encountered 120 medium format film. This larger roll of film is designed for medium format cameras, hence the ...

Premium camera brand Hasselblad has added a new medium-format monster to its X System mirrorless camera line. The flagship X2D 100C boasts a 100-megapixel image sensor, in-body stabilization, up to 15 ...

Some people balk at spending $300 for a camera. So what does a medium-format camera with the price of a midrange BMW get you? Big, luscious images, for starts. Stephen Shankland worked at CNET from ...

Last year, Hasselblad showed off its modular 907X 50C medium-format system, and even sold a limited number in a $7,500 limited edition Moon-Landing kit. Now, the company has announced that the camera ...

Photography News: Hasselblad has released the X2D 100C, a 100MP mirrorless medium format camera with better AF, IBIS, and a revised design, along with three new X system lenses. NEW YORK--(BUSINESS ...

Introduced as a concept in June 2019, and briefly made available as a special kit to celebrate the 50th anniversary of the Apollo 11 Moon landing, Hasselblad's latest 50-megapixel digital camera ...

Personally, I never got into medium-format film photography. That’s probably because I never became skilled enough to exhaust the possibilities of my Canon SLRs. Even with my Canon 20D dSLR (digital ...

Drone maker DJI might be very close to releasing a mirrorless medium format camera. Images of a patent on the alleged camera were surfaced by Twitter user @OsitaLV (via 9to5Mac). It’s not the first ...