We consulted an expert about how to buy the best matcha, from ceremonial-grade blends to everyday favorites, so you can enjoy ...

Matcha’s vibrant green color and smooth, frothy texture are the result of centuries of refinement in tea preparation techniques, which began in China and were perfected in Japan. In recent years, no ...

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

As Japanese matcha producers struggle with the surge in demand, the industry is facing another problem — counterfeit matcha.

Matcha went from a quiet, niche tea to a global must-have almost overnight. TikTok, Instagram, and Pinterest turned it into a ...

American cafe owners struggling to source authentic Japanese matcha now have a direct solution. Matcha Wholesale Japan today ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health benefits ...