Remember back in the day, when most girls weren’t allowed to wear makeup until their sixteenth birthday? If Walmart has their way, girls as young as eight will soon be rocking smoky eyes on playdates!

MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

Oh, you think shopping for a teenager is rough these days? Try figuring out what’s still in style among the 9- to 12-year-old set. While you could play it safe and stock them up on so much viral ...

When Shai Eisenman and her team at Bubble Skincare launched an exfoliating serum in the U.S. earlier this year, they did something unusual: They advised some of their core customers not to buy it. The ...

A guide to keeping your tween’s skin healthy when oil glands start to go into overproduction and pores easily get clogged.

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

Every morning before school, Evelyn, a seventh-grader in suburban Kansas City, props her iPhone up against the mirror of her vanity, applies a series of makeup and skin care products, and vents to the ...

Add Yahoo as a preferred source to see more of our stories on Google. "Social media and trends play a large role," Dr. Nava Greenfield, a dermatologist at Schweiger Dermatology Group, tells Yahoo Life ...

The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...