What on Earth is the two-headed dog? It’s the new logo for MTV2 and the creature behind MTV’s viral-marketing campaign to create all-important buzz for MTV2’s new look and programming. Yesterday, MTV ...

For National Adopt-A-Dog Month, MTV2 is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters ...

MTV2 in America relaunched on Monday with a new look that is designed to be reminiscent of the early days of the original MTV channel. "What MTV2 is, while a departure from MTV, is really harkening ...