Dubai-based MBC Group CEO Sam Barnett is navigating what he calls the “difficult transition” of going from being the MENA region’s top satellite free-to-air player to also being its top premium ...

Dubai-based CEO Sam Barnett leads the Middle East’s largest broadcaster MBC as it turbocharges its Shahid streaming service through a scripted content drive, and gives Netflix a run for its money.

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh earlier this week, unveiling MBC Group’s Ramadan 2025 programming lineup and sponsorship opportunities.