Walmart has been a trusted retailer for decades, but the company has made some changes over the years, including a name ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

The iconic stag — proud and resolute — traces its roots back 150 years, almost as long as Hartford has been known as a center for insurance. But The Hartford’s long-lived logo is now getting a new ...

An Oklahoma small business owner is preparing to battle with gas station giant Buc-ee’s after receiving a three-page letter from their attorneys, which demanded that they stop using their own ...