Yahoo, Google, Verizon SuperPages and others are all investing heavily in strategies to attract local retailers and other advertisers online. The value of the local ad market is estimated to be as ...

If the consumer is digital media's new platform, then local is one powerful killer app. For all the evolving interactive local TV and newspaper extensions, there are many more peers mired in their ...

Tip O'Neill once said "all politics is local." So too, if current online trends continue, will be most advertising. Although the bulk of online spending is on national ads, everyone is gearing up for ...

Local mobile advertising is on the move, so says a Borrell Associates memo to clients. Local mobile advertising is expected to double in 2013. In some markets the number may be in the tens of ...

MENLO PARK, California (Reuters) - Marchex Inc. said on Wednesday it is looking to make a splash in the local U.S. online advertising market by introducing 100,000 memorable Web sites featuring local ...

Is it time for the Internet to declare victory? A Borrell Associates report out today says local Web advertising will pass local print advertising next year. Online spending was up 21 percent in 2011.

10. Remarks made at Borrell Associates Local Online Advertising Conference, March 3, 2011. 12. A study of local online media has this to say: “Content is king, but not the content most people think.

Companies globally will increase their spending on local search engines and online business listing directories an average of 22.3 percent per year through 2011, according to a study by The Kelsey ...