Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

It is critical to evaluate sources used in research for credibility, including for accuracy and authority. Text-generating AI tools like ChatGPT, however, have limitations for research, including: ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Update 7/31/25 4:10pm PT: Hours after this article was published, OpenAI said it removed the feature from ChatGPT that allowed users to make their public conversations discoverable by search engines.