Beyoncé went from singing about her “LEVII’S JEANS” on COWBOY CARTER to a full-fledged REIIMAGINE campaign with the classic denim brand. Through the lens of Melina Matsoukas, the campaign reinterprets ...

As revealed on Monday (Sept. 30), Beyoncé partnered with Levi's for their "Reiimagine" campaign. The first installment showcased the brand's classic 501 jeans. Titled "Launderette," the first chapter ...

The cultural phenomenon that is Beyoncé continues to redefine boundaries in both music and fashion with her latest groundbreaking partnership. The Grammy Award-winning artist has breathed new life ...

The commercial featured Beyoncé in a bedazzled denim set as she played pool against actor Timothy Olymphant. Beyoncé is back in her Levi’s Jean for a new commercial with the American denim company. In ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV). Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary ...

One of the highlights on Beyoncé‘s Cowboy Carter album is her collaboration with Post Malone, “Levii’s Jeans,” in which she tells a lover that she’ll let them be in her Levi’s jeans, “so you can hug ...

Beyoncé teamed up with Levi’s again for another commercial paying homage to the premier denim brand’s legacy. On April 14, Levi’s debuted its latest ad titled “Refrigerator,” starring the 35-time ...

Levi’s has reinterpreted another one of the jean company’s iconic ads, starring Beyoncé. In the second video released in her ...

Beyoncé teamed up with Levi’s again for another commercial paying homage to the premier denim brand’s legacy. On April 14, Levi’s debuted its latest ad titled “Refrigerator,” starring the 35-time ...

Beyoncé is back in her Levi’s Jean for a new commercial with the American denim company. In this latest feature, the singer ...