Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

Did you know that when a landing page is designed properly, it can help to enhance your conversion rate by as much as 300%?

In recent years, smart marketing technologies have come onto the scene, and sharp marketers have been leading the way in using them. Landing pages are a great example. Many businesses use them now, ...

If you’re stuck in low single digits and celebrating every .5 percent increase as a big win, I’m inclined to say that landing pages are, in fact, killing your conversions. See, if you’re doing the ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates. Indeed, ...

Conversion rate is critical for every business, website or blog. You got a visitor on your page, now the question is how to convert this visitor into a lead. You must have an effective conversion ...

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. The report was based on an analysis of more than 186 ...

A single landing page that increases conversion rate a modest 20 percent would pay for your investment immediately and for months to come. It has a multiplicative effect on your paid search campaign ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

Landing pages are a big up-front time investment for entrepreneurs. Between choosing the colors, writing the copy, and selecting the offers, landing pages can eat up energy and resources. The overall ...

In order to make money online, you need to get your web visitors to convert—an action that might be defined as buying a product, turning into a lead by submitting personal information, or even by ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use ...