How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
they’ve made people excited to watch women’s college basketball." Unlike LSU names like Hailey Van Lith, Angel Reese and Flau'jae Johnson, Bella Hines will be able to represent the Jordan brand ...
Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...
had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on Wednesday. Hines posted a photo of ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...