The new ad, which also celebrates the launch of the Air Jordan 6 Infrared "Salesman" sneakers, stars Emmy Award-winning ...

'Generational Greatness' debuts at Grammys as brand turns its focus to women.

Add Yahoo as a preferred source to see more of our stories on Google. As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore ...

Here are my thoughts on Jordan Brand's new campaign and sneaker.

The ad, "Generational Greatness," references a 1991 Spike Lee-directed spot and debuted during the Grammys.

Michael Jordan's legacy has grown beyond basketball to take on all sports, entertainment, and fashion. But what if the Air Jordan never got off the ground due to arcane NBA rules in 1985? Luckily, ...

For many (myself included), Luka Doncic representing the Los Angeles Lakers hasn't truly set in yet. The Slovenian megastar donning a uniform other than that of the Dallas Mavericks is also borderline ...

As the 2025-26 NBA season slowly draws near, the Boston Celtics organization has been preparing for the lulls of a campaign without their franchise star Jayson Tatum. Tatum, who’s currently rehabbing ...

A new Jordan Brand advertisement features new Los Angeles Lakers superstar Luka Dončić officially moving on from his Dallas Mavericks days. The ad shows Dončić (or an actor playing Dončić) swapping ...

The best way to commemorate Jalen Hurts', Super Bowl MVP performance was a Jordan Brand ad reminding people "Love, Hurts". It was so easy to hate on Jalen Hurts. He didn’t look like an elite ...