JCPenney wants women to rise to the fashion occasion in its 2014 'Rise' commercial. The spot follows the lives of different women, focusing on their clothes, which inspire repeat wearings. There's a ...
For most companies, a corporate ad that spreads virally on YouTube is nothing short of a dream come true. Not so for JCPenney, which is protesting a racy and unauthorized ad that took the video ...
JCPenney is sorry and it wants your business back. That’s the gist of its latest ad, a public “mea culpa” which the mid-priced department-store put on its YouTube and Facebook pages. The ad, titled ...
From technology and toilet decor (those were the days) to back-to-school and holiday fashion trends, the JCPenney catalog was the go-to guide for everything you could find in the department store.
Barely two weeks after it rolled out its nationwide apology ad campaign, JCPenney's saying thanks to everyone for shopping. “At J.C. Penney, we never stop being amazed by you. How you work so hard ...
We screwed up big time, please forgive us! JCPenney released a video ad yesterday that begged shoppers to come back to its stores — just weeks after it fired Chief Executive Ron Johnson for his ...