You can avoid making the common mistake of many consultants, small business owners and salespeople when introducing yourself to others by remembering one simple reality. Focusing on the needs of your ...

In today's world of instant electronic communication, the old-fashioned business letter often gets overlooked. A well-written sales pitch or introduction presented on your letterhead can stand out on ...

All business plans must include a personal greeting of some sort. Here are some suggestions of what you should say. Opinions expressed by Entrepreneur contributors are their own. Your business plan is ...

Stop calling it a cover letter. You’re missing the point. You’re not covering; you’re opening. It’s an introduction letter, a quick summation of what you bring to the table, and an invitation to read ...

It used to be that the prospecting process began with an introductory letter. Sales people would collect their thoughts and try to make a good first impression, followed by a phone call or two to ...