New VIP+ Analysis: Interactive titles will stay key to a player like Netflix because they help inform the streamer's video game strategy.

Videos can also become more personalized to the viewer’s individual needs — in BuzzFeed’s case, for example, a recipe video could show how to customize the dish for dietary restrictions.

Viewing and navigating this interactive video is similar to walking through a video game, using your keyboard, controller, and eventually audio.

The future of commerce belongs to brands that bring commerce and content closer together in a seamless, engaging, and interactive viewing environment.

Amazon has launched another video initiative, this one live, interactive, and focused on its Twitch Prime subscribers. The Crown Channel's first show debuts Thursday.

YouTube will officially sunset its annotations feature in January of next year, killing the technology that powered the platform's early interactive videos.