Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

Facepalm: If there's one thing companies want to avoid, it's unintentionally promoting a competitor in one of their ads. Intel, it seems, has failed to heed this advice. Having just launched a series ...

A hot potato: Apple's M1 chips have been winning praise from reviewers and consumers alike, and it looks as if Intel is getting a case of the green-eyed monster. Chipzilla, whose own processors were ...

Let us turn our attention away from new Apple portables and overlooked software suite updates for a moment to tackle true matters of grave import—Apple’s TV commercials. In case you missed last ...

Processors Just when you thought Intel's branding couldn't get any worse, a report says the company plans to outsource marketing to a consultancy using AI Processors Intel has rebranded the dusty old ...