In today’s competitive market, customer relationship management (CRM) tools have become vital for streamlining operations, managing customer relationships and driving business growth. However, as ...

SCOTTSDALE, Ariz. — Back in the pre-World War II era, store owners had ready means of gaining detailed knowledge of their customers and their buying habits. Although the growth of mass marketing and ...

When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or ...

The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...

Businesses rely on sales to keep the wheels turning. This is exactly why sale pipelines are so important. By visually displaying every core stage of customers’ journey – from prospecting to purchase – ...

Sometimes, the secret to surviving as a small business is knowing when it’s time to pivot. Just be sure to make the move smoothly — and in a way that’s good for your customers. A few years ago, YMCA ...

Postie, a provider of direct mail automation solutions, today launched its CRM Optimization engine to enable businesses to automatically optimize CRM data. The CRM Optimization algorithm runs ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...