From spiritless spirits to refusing to open up a bar tab, members of Generation Z are continuing to challenge alcohol traditions. Now, the generation born between the late 1990s and mid-2000s is ...

If you thought you’d heard every country song about pickup trucks, dusty roads, and a cold one, think again. The song "Cold Beer" song has exploded across social media, becoming one of the most ...

Jägermeister, the German brand of herbal liqueur, leaps onto the nostalgia trend with a web-based video game that follows the form of the popular 16-bit arcade fighting games of the 1990s, according ...