What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Research indicates that discussions, debates, and studies in the 19th and 20th centuries explored personal agency and ...

Strategic public health communication isn’t just about solving today’s problems—it’s about earning trust, shaping behaviors ...

Every good retirement plan accounts for market volatility, inflation and longevity. But the biggest threat to retirement success is one that is often overlooked: human behavior. Whether it's fear ...