It’s nearly February, and the pesky little ground hog and the business about his shadow will soon come and go for the season. Even though you are throwing another log on the fire as you read this ...

A business plan is a strategic document that outlines a company’s goals and details the strategies it will use to achieve them. It serves as a blueprint for the company, guiding a business ...

Small ad agencies must take many factors into consideration when writing their strategic growth plans. Increasing revenue and improving service may be their primary objectives, but agency owners also ...

Prior to writing the strategic plan, including its directives and goals, a team of experts representing various departments and stakeholders should be formed. The team should include members familiar ...

Strategic plans both ground us and free us to move forward. Developing a plan creates a common understanding of where we’re going so that we can tell others and invite them to join in. Plans provide a ...

The next step in creating your business plan is to develop an Operations Plan that will serve your customers, keep your operating costs in line, and ensure profitability. Your ops plan should detail ...

Strategic plans and budgets are often misaligned because they’re built on incompatible frameworks: Strategy focuses on stakeholders and long-term goals, while budgets are structured around income and ...

How to Write an Executive Summary for a Marketing Plan An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's ...

Starting in 1996, the Interfraternity Council began writing a strategic plan to summarize its organizational goals. The plan, entitled “The Pillars of Excellence,” is rewritten every five years.

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...