If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

If you’ve ever taken a crash course in public speaking, you might know about the three rhetorical appeals of ethos, logos, and pathos. While ethos relies on your audience perceiving you as trustworthy ...

If you’ve ever been drawn in by a tightly-written commercial promoting a juicy investigative report only to be bored to tears by the report itself, you understand the power of persuasive writing.

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

It was the summer of 1998, the end of her junior year of college, when Sarah Hurwitz fell in love with the art form of writing the perfect speech, having scored an internship at the White House in ...

OPINION — Most job interviews for Capitol Hill speechwriters go something like this: “The senator needs remarks for tomorrow. You need to write the remarks.” No interview. No preparation. Just a ...