"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is ...

Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

celebrity hairstylist and international color creative director for Evo Hair “Those who experience gray hair may notice a warmth or brassiness, which is when I would recommend using purple shampoo,” ...

Purple shampoo is most commonly recommended for blondes, both natural and dyed. Platinum and bleached blonde hair are at particular risk for developing brassy yellow or orange tones, but even golden ...

Pick up Kristin Ess’s take on purple shampoo if your gray hair feels especially fragile. It uses a proprietary strengthening ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...