Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

Andrew Kokes is global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan—with a focus on what’s next. In today’s marketing landscape, expectations continue to ...

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...