Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code.

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.