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Every make-up artist I meet says contouring is back—here’s how to do it in 2025, according to experts

Any beauty lover will undoubtedly remember the contouring craze of the 2010s. It was a make-up revolution sparked by a single selfie posted by Kim Kardashian, and before we knew it, we were all ...
W magazine

Soft-Sculpted Makeup Is In—Here’s How It’s Different From Contouring

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...