Copywriting is a form of writing that aims to persuade or convince a reader that a particular product or service is worth their money. In other words, it’s a call to action. With the shift of business ...

David is the cofounder of Aloa, a platform for outsourcing software development. Aloa has helped 200+ startups/companies build their tech. Large language models like ChatGPT are revolutionizing the ...

Even before the Covid-19 pandemic, we’d already begun our migration into cyberspace. We were seeing facts like 3.5 billion daily searches on Google and three-quarters of the internet reading blogs.

If you work as a writer or you’ve been looking around for some side work, you’ve probably heard the term “copywriting.” However, it’s not the same as many other forms of writing. So what is ...

The most effective marketing asset for a freelance copywriter is a professional website. It works 24/7 as a lead-generation ...

At a time when freelance journalism is increasingly undervalued and underpaid, why not transfer your writing skills to a sector where you can charge what you’re worth and be treated with respect? One ...

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Next to John Caples's “They laughed when I sat down at the piano,” Maxwell Sackheim's “Do you make these mistakes in English?” is perhaps the best known in mail order history. The ad with this ...

What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. At its core the job simply entails creating text that moves readers toward taking an action.