Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.

Mozilla partners with tech pub The Markup to gather more information about how Facebook uses tracking pixels to follow people around the web.

A recent report revealed the private, protected medical data of thousands of local patients may have been sent to Facebook by a tracking pixel. So, 5 On Your Side set out to uncover what these ...

Facebook watches your teens online as they prep for college. How a Meta pixel pulls it off The pixel is on dozens of popular websites targeting kids from kindergarten to college, including some ...

What is the Facebook Pixel Code? Facebook pixel is a Facebook-generated tracking code that has to be installed on your website if you use Facebook to market your business. You can have a website ...

With the Facebook pixel code, you can monitor the ads that are performing well and turn off the ones that are under-performing by tracking your Facebook ad success metric.