Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Three years on from the pandemic, customers have changed forever. We live in a different ...

Every B2B company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It's the old 80-20 rule: 20% of your customers are ...

As the retail industry continues to grow and evolve, modern retailers need to understand how Customer Data Platforms (CDPs) can help them create a unified customer experience, increase customer ...